The expansion includes The Wish and two other vessels that have yet to be named, but are due to premiere in 20. The decision to add more ships to Disney's fleet came five years ago, before D'Amaro was head of the division. "But, do I know where the destination is? Absolutely. "Could the road be a little bumpy in the short term? Yes," he said. It also predicts that passenger volume recover in excess of 12% above 2019 levels by the end of 2026.įor Josh D'Amaro, chairman of Disney parks, experiences and products, there is "zero worry" that the cruise industry will bounce back.
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Disney is considered slightly more expensive than Carnival and Royal Caribbean for base pricing, but if guests choose to upgrade to larger cabins or add food packages or experiences to their itineraries, the prices are quite similar.Īround 80% of travelers who have cruised before say they will cruise again, the same percentage as before the pandemic, according to data from the Cruise Lines International Association (CLIA), a global cruise industry trade group.ĬLIA forecasts that 2022 will be a transition year for the cruise industry and 2023 will be when a full recovery will take place. These prices increase if travelers select cruises tied to Halloween or Christmas. Still, people are cutting back the number of days they will spend on a cruise because of rising costs.ĭisney's Wish has three-night cruises starting at $1,750 for two guest and four-night cruises starting at $2,250. Price doesn't typically drive travelers' willingness to go on cruises, so discounting might not increase the number of customers, he added. "This recovery has been unlike any other recovery that anyone else has experienced," he said. For hotels, prices typically increase as the booking date nears.
Meaning, cruises will discount tickets the closer they get to the ship's launch in order to reach capacity. Katz, who only covers Carnival, said cruise companies operate in opposition to the hotel business. The ship also has the first ever Disney attraction on board, the AquaMouse. Other, less expensive experiences include a "Frozen" sing-along dinner and a Marvel dining experience. It's unclear what is in the drink, but it has become one of the most talked-about facets of the Wish after members of the media were given a test cruise of the ship this week.
In addition to headwinds from guests, who have been slow to return to on-sea vacationing, the industry now faces economic pressures from rising fuel costs and inflation.ĭisney is betting that franchises like Marvel and "Frozen," as well as innovative spins on classic cruise experiences, will entice travelers back to the high seas.īeyond typical Disney flourishes on cupcakes and candy apples, the Wish's Star Wars-inspired Hyperspace Lounge boasts a $5,000 Kaiburr Crystal drink served in a camtono, a container often used by bounty hunters in the space opera franchise.
The Wish sets sail at a time of transition and recovery for the cruise industry, which was battered by the pandemic and health restrictions. The fifth addition to the company's fleet of cruise liners, The Wish is scheduled to make its maiden voyage from Port Canaveral, Florida, to Castaway Cay, Disney's private island in the Bahamas, on July 14.
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